Crayola goes digital

Crayola is a name that conjures up happy childhood memories for generations of kids – or former kids. Although the Crayola brand is synonymous with crayons and other assorted ‘coloring implements’, that hasn’t stopped them embracing the digital age with a range of colorful electronic toys designed to combine learning with fun. Gizmag got the low down on the latest from the company at the recent Australian Toy Hobby and Nursery Fair.

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