With the continued proliferation of auto satnav, handheld Personal Navigation Devices (PNDs) and mobile phone navigational functionality, consumers are being offered ever more choice in the way they experience navigation and location-based information. Hence it was interesting to see the penetration of navigation technologies into the population when digital map provider Navteq released excerpts from its global research recently. In 2009, roughly half of all people in mature markets such as US, UK, France and Germany had used navigation devices - roughly double the number from 2006. The research also concluded that mobile consumers are very interested in pedestrian navigation too. The time is unquestionably near when we’ll all be reliant on our handheld devices for finding our way around.
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