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Concept bra to help Japanese women on the hubbie hunt

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May 19, 2009

Feed the bra a wedding ring to stop the countdown clock

Feed the bra a wedding ring to stop the countdown clock

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May 19, 2009 “Concept” and “bra” aren’t two words you’d typically expect to go together. After all, a bra is the epitome of simplicity. As Seinfeld's George Costanza said, “Two cups in the front, two loops in the back. How do they do it?” Well, Japanese lingerie maker Triumph International has complicated the humble undergarment with its concept “Konkatsu bra” – a bra that is designed to help Japanese women search for husbands by proudly declaring they're “on the hunt”.

Triumph International's Konkatsu Bra takes its name from an abbreviated form of kekkon-katsudo, a Japanese term for “marriage hunting”, which is derived from shushoku-katsudo, the term for job-hunting. The bra allows women to give themselves some added pressure by setting a time limit for their hubbie-hunting on the Konkatsu Countdown Clock. This clock ticks down until a wedding ring is “fed” to a suspect-looking holder, positioned between the cups. We’re not sure what happens if the timer reaches zero, but once a ring is placed in the holder the Wedding March begins to play, hopefully not scaring off the potential husband.

If a woman getting around in a bra with a red LED countdown clock isn’t enough to raise any interest from the opposite sex, the bra also comes with a circular hankie emblazoned with the girl’s phone number that can be dropped discreetly before any potential husband. Meanwhile heart shaped oven mitts, attached to an accompanying apron, presumably let any future hubby know you can find your way around a kitchen. Once you’ve managed to snare a husband, the pockets for a pen and inkan (a seal apparently required for the marriage ceremony) ensure you’ve got everything you need for a trip to the altar – except perhaps your dignity.

Darren Quick

Via Gigazine

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag.   All articles by Darren Quick
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