Top 100: The most desirable cars of all time

New computer technologies shown to expose personal information

By

August 3, 2011

A combination of facial recognition software, cloud computing and social networking can be...

A combination of facial recognition software, cloud computing and social networking can be used to learn individuals' identities from photographs (Photo: Yago Veith via Flickr)

Facial recognition software, social networking and cloud computing ... they're all technological advances that alone have thrown up questions regarding privacy. According to a recent Carnegie Mellon University study, however, the three technologies can be combined to learn peoples' identities and other personal information about them, starting with just a photograph of their face.

"A person's face is the veritable link between her offline and online identities," said Alessandro Acquisti, associate professor of information technology and public policy, and leader of the study. "When we share tagged photos of ourselves online, it becomes possible for others to link our face to our names in situations where we would normally expect anonymity."

Acquisti's team used "off-the-shelf" PittPatt face recognition software, cloud computing, and publicly-accessible information from social networking sites to identify individuals based both on photographs posted online, and on photos that the researchers took themselves in the real world.

In one experiment, they were able to accurately identify people whose pictures were posted on an online dating service, where the members only use pseudonyms to identify themselves. In a second experiment, they were able to identify students walking on the campus grounds, by taking photographs of them, then matching those up with their Facebook profile photos.

In a third experiment, they were able to predict personal interests and in some cases even the first five digits of the social security numbers of students, starting with nothing but a photograph. Apparently, knowing a student's date and place of birth was sufficient to guess their social security number "with great accuracy."

Overall, they were able to identify about one third of the people whose photos they analyzed.

The Carnegie Mellon team even created a one-off augmented reality smartphone app that displayed personal information about individuals in real time, as the phone's camera was trained on their face.

"The seamless merging of online and offline data that face recognition and social media make possible raises the issue of what privacy will mean in an augmented reality world," said Acquisti.

His team's findings will be presented this Thursday at the Black Hat Briefings security conference in Las Vegas.

About the Author
Ben Coxworth An experienced freelance writer, videographer and television producer, Ben's interest in all forms of innovation is particularly fanatical when it comes to human-powered transportation, film-making gear, environmentally-friendly technologies and anything that's designed to go underwater. He lives in Edmonton, Alberta, where he spends a lot of time going over the handlebars of his mountain bike, hanging out in off-leash parks, and wishing the Pacific Ocean wasn't so far away.   All articles by Ben Coxworth
2 Comments

Scary Stuff.

VoiceofReason
4th August, 2011 @ 10:05 am PDT

Looks like '1984' came 27 years later. Big Brother finally has arrived!!

Pks29733steel
4th August, 2011 @ 03:15 pm PDT
Post a Comment

Login with your gizmag account:

Or Login with Facebook:


Related Articles
Looking for something? Search our 29,877 articles
Recent popular articles in Science
Product Comparisons