Columbia Omni-Freeze Zero fabric produces cooling effect from sweat
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Omni-Freeze Zero will hit the market next spring
The Powerdrain footwear line will feature Omni-Freeze Zero
Columbia believes that you may just start layering up to cool down
Omni-Freeze Zero will be used in shirts, shoes, hats, and other apparel and accessories
Article Summary
Columbia has introduced what it claims to be a new revolution in sports clothing. A special fabric called Omni-Freeze Zero uses your sweat as a cooling agent. When mixed with the fabric, your sweat actually makes it cooler to the touch.
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