Purchasing new hardware? Read our latest product comparisons
ADVERTISEMENT

Eric Clapton's Ferrari SP12 EC

By

May 30, 2012

Designing his own Ferrari SP12 EC was, to quote Clapton from the story, ‘one of the most satisfying things I’ve ever done.”

Designing his own Ferrari SP12 EC was, to quote Clapton from the story, ‘one of the most satisfying things I’ve ever done.”

Image Gallery (4 images)

Ferrari has always set high standards for its customer interaction, and the latest press bulletin indicates it is continuing to explore new means of communicating with its customers, this time in the digital realm. "FERRARI BUILDS A UNIQUE SUPERCAR FOR ‘GOD’" was the headline. Blasphemy for some, but I knew who they meant. Eric Clapton.

Developed from the Ferrari 458 Italia, Eric Clapton’s unique Ferrari SP12 EC was designed by the Centro Stile Ferrari in collaboration with Pininfarina and Ferrari’s engineers.

To get the full story, you need to either pay a premium price for a coffee table copy of the Official Ferrari Magazine, or download the app and connect with Ferrari directly.

The quality of the magazine, the printing, the design and artistry, are all extraordinarily beautiful, and a hard copy will set you back €50 (US$62). The good news is that electronic versions are much cheaper.

I was raised on hard copy magazines, and handling a well crafted, beautifully printed magazine is always a joy but if you're a Ferrari nutter, it'll definitely look good on your coffee table. And the €50 price is emblazoned on the front cover just so people will know how much of an enthusiast you are.

The artistry and photography and exclusive content make it a must for Ferrari enthusiasts and the good news is that electronic versions are much cheaper. I downloaded it to an iPad half an hour ago and it looks fantastic , particularly at the US$9 I paid for the digital form.

Content remains king, and Ferrari is creating exquisitely photographed and beautifully written content and publishing it exclusively through its own channels in the Official Ferrari Magazine.

It's a trend that has been explored with customer magazines by the prestige brands for many years, but the Ferrari magazine goes to new levels with even more compelling content with the short story press released to the media and the full story available only via the Official Ferrari Magazine.

Clapton built himself a bespoke Ferrari Ferrari 458 Italia in collaboration with Centro Stile Ferrari, Pininfarina and Ferrari’s engineers as part of Ferrari’s Portfolio One-Off Programme.

The result is a totally unique Ferrari SP12 EC which, to quote Clapton from the story, was "one of the most satisfying things I’ve ever done.”

The current issue has a general theme of women and Ferrari, and there are some great stories and images.

At US$9 for a digital copy, and US$62 a printed copy, it'll only be a bargain if you are an accredited member of the Tifosi.

About the Author
Mike Hanlon Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks. All articles by Mike Hanlon
Tags
12 Comments

Whaa? EC designing a Ferrari?.. Where was Jeff (who actually KNOWS cars) all this time? WTF?

Frankly, i am totally confounded.. hey I too can play a mean axe.. can I run your Mega Corp for a year?

Doc Rock

no that's how the 458 should have looked!

those c-pillars are a masterpiece.

mommus

that's just a 308 dropped on top of a 458, and it should have happened a long time ago!!! that's a gorgeous car!

Demian Alcazar

Wow! Italia meets Berlinetta Boxer!!

Beautiful and classic-

You've got me on my knees.

PELZO33

Hilarious, a guy who sang for a living gets a car "designed" for him. A car which looks like a tarted up 458, you know something a mob boss from Russia would drive.

What a transparent bit of marketing. Better a hot rod some guy builds with his own hands than this piece of drivel. (Having worked on ferrari's and charged a mint for the service, ferrari is a truly over valued brand)

Steve Raznick

Eric Clapton is SO... STINKING... WEALTHY! And the best part of this (for him) is that he can put 50,000 miles and still sell the car at a profit, because it's "Eric Clapton's Ferrari." BTW, it really is a gorgeous car. Carry on, Eric...

Alan Mudd

I wonder what the horn souds like....probably EC will be able to choose between some of his classic riffs.

Charlie Channels

I doubt that EC did much more than lend his name and suspect the most satisfying part for him was cashing the cheque.

MintHenryJ

Classy, just as you might expect from Clapton...if not rock stars. It looks like some deign cues came from Porsche, but that could just be me, i do see some there though.

John Parkes

Give me a 250-275 LM any day d'-teehe)

Jetwax

As few seem to know, Ferrari and most of the rest of the high-end manufacturers have programs in place to accept customizations of thi$ $ort...it just co$t$ a little extra, that's all. Clapton's been a Ferrari guy since the late '60s, when Cream sold 35,000,000 albums, and he's no phony, so I have no doubt that he put his heart into this project and that he paid a-plenty for the work. And money well spent; beautiful car.

FastGuy

EC has been a collector of Ferraris for many years. Those of you who may have read his autobiography will know that much about him. I'm sure he's had a good relationship with Ferrari and this is really no surprise to me. It's a beautiful car.

John Arevalo
Post a Comment

Login with your Gizmag account:

Related Articles
Looking for something? Search our articles
ADVERTISEMENT
ADVERTISEMENT