The view from the cockpit of the Cigarette 42x Ducati Edition
Ducati is making a serious effort to move its motorcycle brand upwards and leverage the visibility its MotoGP and World Superbike success has given it. The recently announced marketing alliances with automotive brand AMG and apparel company Diesel have now been extended to the luxury go-fast Cigarette boat company. Some of the world’s wealthiest and most influential people have owned cigarette boats including George Bush Snr, King Hussein of Jordan and King Juan Carlos of Spain. This week a Cigarette Racing 42X Ducati Edition was launched at the Miami Boat Show with staggered 1,100hp Mercury Racing engines, a special sound system, a top speed in excess of 120 mph (on water no less), and a price tag of US$700,000.