Chrysler showed an interesting concept without much fanfare at Detroit's NAIAS this week. The 700C is being evaluated by Chrysler as the design direction for the next generation minivan. It's a bold effort to give some style to the boxy people mover market and public opinion will now decide if the angled B-pillar and huge wheels will see production.
Our understanding is that the 700C was a last minute addition to the show, and was produced entirely without supporting literature or showcards so that people could make their own mind up on the design and its benefits.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
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