Chevrolet’s innovative Beat, Groove or Trax concepts and an equally innovative market research initiative
Chevrolet’s Trax concept
April 4, 2007 Three Chevrolet minicar global concepts designed to appeal to young car buyers in urban markets will be revealed later today at the New York Auto Show; the Chevrolet Beat, Groove and Trax concepts. In an innovative move, Chevrolet will take the market-testing notion one step further than normal by asking the public to pick their favorite at a web site designed specifically for the purpose. The results will help Chevrolet determine U.S. market interest in the minicar segment, and which design/capability package resonates best with potential buyers.
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