Caterpillar, SRAM and Brembo brands interpreted as watches

Article Summary

July 10, 2008 Wrist watches long ago gave up any pretense of pure practicality, and for an accessory that's now primarily for style it's interesting to note how conservative their designs have remained. Design student Nicolas Lehotzky feels that there will soon be a shift in the market away from the more traditional look towards more creative watches - and he's put his money where his mouth is with three spectacularly bizarre prototype timepieces that he has built from the inside out to reflect the brand and product values of Caterpillar, Brembo and SRAM.

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