Cassette Playa brings augmented reality to the catwalk of the London Fashion Show
A webcam is front of the model reads the symbol on the t-shirt which triggers the CGI animations behind him
The 3D animations are said to play on medieval and industrial influences
It's not unusual to see some bizarre and extraordinary creations at the London Fashion Show and this year Cassette Playa continued this fine tradition with a live augmented reality catwalk performance. CGI animations on screens behind the models on the catwalk were triggered by different symbols on the clothing being shown, transporting the audience into a rich, colorful digital world where the boundaries separating reality and the virtual are blurred.
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