Casio reveals "women-friendly" cameras


August 23, 2012

Buttons and the joystick on the Casio EXILIM EX-JE10 can apparently be easily operated even by women with long nails

Buttons and the joystick on the Casio EXILIM EX-JE10 can apparently be easily operated even by women with long nails

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Casio has announced a selection of new cameras which, it's claimed, were designed to appeal to women. How do you make a woman-friendly camera, you ask? Well, Casio seems to be of the opinion that offering a range of colors (obviously including pink), textured finishes and buttons which can be pressed even if you have long nails, will do the job.

The designed-for-women cameras include the Casio EXILIM EX-JE10, a 16-megapixel-shooter which comes with a matching jacket and shoulder-strap, and the EX-N10, a small compact which has a finish said to resemble a manicure.

The Casio EXILIM EX-JE10 features a 1/2.3-inch 16.1-megapixel CCD sensor, a 26mm wide-angle lens with a 5x optical zoom (that's a 35mm equivalent of 26-130 mm) and the ability to shoot 720p HD video at 30 frames per second. But while those mediocre technical specs are not going to make the camera stand out, Casio hopes its female-centric design – it's described in a press release as being "cute" – and features will.

Some of those features include menu colors that are coordinated with the body color (the camera is available in white, pink and black), buttons and a joystick which can apparently be easily operated even with long nails, and a "Make-up Function" that Casio says is for "making people's faces look their beautiful best."

The Casio EX-N10 again offers a 16.1-megapixel sensor and a 26mm wide-angle lens with a 5x optical zoom, though this time female-friendly credentials include a transparent case over the front of the camera (which has a quilted appearance) creating an effect which is said to resemble a manicure.

Available from the end of August in Pink Sapphire, Topaz and Black Onyx, and for a price of €99 (around US$125) the EX-N10 also includes the Make-up Function and is described by Casio as a camera which could be carried as an accessory.

What do you think, does a bit of pink, a couple of gimmicky "female" features and photos of the devices displaying images of macaroons, flowers, perfume and cats really turn a ho-hum camera into one that women will flock to buy? And do manufacturers even need to make separate cameras for men and women anyway? Let us know what you think in the comments.

Source: Casio

About the Author
Simon Crisp Simon is a journalist and photographer who has spent the last ten years working for national UK newspapers - but has never hacked a mobile phone - and specializes in writing about weird products and photography technology. When not writing for Gizmag, Simon is often found playing with LEGO and drinking far too much coffee. All articles by Simon Crisp

I'm assuming it has a lense option labeled as 'Slimming'...


Well, you know marketing people.

Switches that can be used with long fingernails, or fat fingers, or gloves on.... is a very good idea.

What I want is the main feature of a cheap film camera - point and shoot. (Having to turn the camera on and wait for the lens to be position absolutely does not count for that.)

Keith Sketchley

Yeah, it's super hard for me to use a regular camera since, ya know, I have a vagina and everything.

Nikki Smith
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