Captive Media is a urinal-based video game service, where male users control the game play via their urine stream
As any barkeep will tell you, the bar/pub industry is a very competitive one, with business owners taking every opportunity they can to attract clientele to their establishments. If the usual approaches such as cheap drinks aren't doing enough on their own, however, now there's something else that may help draw the customers in ... or at least, into the men's washroom. It's called Captive Media, and it consists of urinal-mounted video game systems, where men control the gameplay by changing the trajectory of their urine stream from side to side. Hey, whatever it takes to make your watering hole Number 1, right?