Bumper stickers, road rage & digital messaging

Au-may’s company offerings are focussed on using advanced technologies to enhance road usage, but there’s another product in the range that leaves us feeling equally uneasy. The company’s DVD visor (see elsewhere on their site) enables one to watch DVDs from the drivers seat. It’s a great way to retrofit multimedia to automobiles which don't have space in the dashboard ... very clever ... but very likely to result in people driving and watching DVDs at the same time. People can be killed on the roads quite readily enough without providing them readymade tools with which to exercise their stupidity.

Anyway, whether you think the Drivemocion Animated messaging system is silly or you want to buy one, it’s an interesting new addition to the catalogue of artistic personal expression. Perhaps eventually we’ll have some road users with hi-def big screens so they can more effectively communicate their individuality to those around them.

We wonder though, is the road the place to do it?

Some cities have already banned advertising and external signage. There’s already enough attention-seeking behaviour on the road without allowing people a 10,000 watt sound system and external multimedia on their vehicles. The roads are dangerous enough!