The convergence mix is bringing some unlikely partners together as vertical market borders are blurring and morphing not just product categories but entertainment genres. The upcoming movie "I, ROBOT" has all the makings of a film of epic status – a script inspired by the classic Isaac Asimov short story collection and the public’s first detailed introduction to the capabilities of personal robotics. Everything had to be entirely believable for a film set 30 years from now so when the script called for a futuristic vehicle, a loose tender was put to the world’s leading automotive design studios and Audi won the job.
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