The Bugatti marque has an array of the most exclusive, indeed totally unique brand values ever assembled. Ettore Bugatti came from a family of famous designers, sculptors, painters and architects. Though he chose a different path, it was Ettore who gave the family name its global renown, producing machines that set world speed records for planes, boats, trains and cars, the most successful racing car in history and the most expensive automobile in history. VW purchased the name a few years ago and created the fastest, most powerful, most expensive Veyron, and in so doing, the exclusive brand name was successfully resurrected. Now Bugatti will produce a Tourbillon wristwatch by Parmigiani which doubles as the clock on the dashboard of its latest car and hence will be worn only by those who purchase the US$1,470,000 16C Galibier, which will be, predictably, the fastest, most exclusive and most powerful four door automobile available.
Read the full article: The world’s most expensive (and fastest) wrist watch