BudTrap – a $5 killer product with ridiculously complex distribution

It was easier and less confusing for me to set up a 401(k) account with my employer than to figure out how one gets a BudTrap. :-)

alcalde

- June 8, 2009 @ 10:06 am PDT

You are so right, it was the most confusing site I have ever seen. The Bud-trap on facebook was even worse.

Mark King

- June 23, 2009 @ 06:06 am PDT

Mike,

First of all thanks for taking the time to work through our site, that also extends to your readers aswell.

I want to apologies for the delayed response but we have been listening, learning and engaging in a ton feedback. And I thought your readers would like an update on the type of conversations we've been having. They range from... Love what your doing - how can i help? Here are some ideas for your site.... too... it's way too complicated or to quote you mike :!) am I too stupid for this?

When you get down to it, we are doing a couple really different things that are not typical for accessories and we're learning how to get this message across. Yep and we've made a few boo boos. So its not you! it's us and we are working really hard to clean it all up.

Essentially, here's what we are wanting to say:

- 1 - Tangles are growing and silently engulfing us. It's really a "Global Crisis of Tangles" with over 200 million Portable Media Players purchased in 2008 alone (and growing) we are spending way too much time mucking around with these tedious tangles. You can see the tally growing on our site of time we've saved so far.

- 2 - Not everyone will want to buy a BudTrap, but they might want a detuned version for free. So each BudTrap Impact (with cover) owner gets 4 bonus BudTrap Buddys to share with the community. To get your hands on a free BudTrap Buddy - make a fun engaging request, if you spark some laughs you'll most likely get someone willing to share with you. Already seen some international sharing & some friendships made (mostly through facebook as of writing). BTW - this request idea was shaped by the FB fans !

- 3 - Products should be participants in society and have an obligation to contribute to causes that make a difference. We're sick of seeing products that whack a big margin on stuff and don't contribute. Contrary to what you may think, we don't make much on these product. Instead of using traditional, warehousing, retail and all the rest, we invest in community, holding parties to help with the packing and selling & importantly we're investing $1 from every BudTrap purchased on our site ($4.99) to causes that enable others - ie. Kiva.org, Acumen Fund and Wikimedia (wikipedia).

- 4 - Printed BudTrap's, absolutely & we're working on this as we speak! (make sure to drop me a line if you want to learn more)

We know we have a way to go, and I guarantee that the execution of the above points will continually change to make things easier, but we are really trying to build a product that isn't just another piece of plastic. Rather one that utilizes this massive platform of tangles (200 Million) to generate benefits for the consumer & community.

If you or your readers want to drop me a line, or have some thoughts - please contact me below or tweet me!

Thanks

Dave C

Dave.Cross@BudTrap.com

twitter/BudTrap

Facebook User

- August 18, 2009 @ 04:08 pm PDT