The venerable Wonderbra has done much to enhance the pleasing lumpiness of women who aren't naturally gifted in the chest department. But bounteous boobs are only one side of the story – big, curvy bums are in, and if you don't want to go the padding option to get the J.Lo rear aspect you're looking for, Bubbles Bodywear has come up with a range of buttock-boosting bum bras that take what your momma gave you and squeeze it into shape. They'd be a pretty scary sight at the business end of a first date, though!

Bubbles Bodywear has put together a pretty comprehensive collection of undergarments united in one common cause: the creation of attractive flesh bulges, and the elimination of unpleasing ones.

Witness the "Double-O Tummy Tuck" panty girdle, which elevates and enhances the booty while compressing the tummy and muffin-top regions:

Then there's the "Push-Up Adjustable Butt Bra," a waist-control panty piece with adjustable butt-lift loops that let the wearer control how much bum is being lifted, and how much it's being lifted by:

The range is extensive and faintly terrifying to look at - but you've gotta love the tagline: "take your gluteus to the maxims!"

The lads aren't left out, either – fellas who feel less than shapely in the trouser region have their own range of durps available, although the Bubbles for men catalogue uses the more traditional method of foam padding to create bulk at both the front and rear – as shown in the "Jackpot' brief":

And if you're worried somebody might touch the padding, feel the foam and give the game away, there's an optional silicone pad set that feels much more like the real thing. Choice.

More info: Love My Bubbles.