When the British plug was introduced in 1946 it did not have great ambitions. It did not expect to travel the world, buried in laptop bags, forming awkward acquaintances with travel adapters. When burdened with a jet-setter lifestyle it fought back; peevishly shredding important documents, scarring laptops, and generally making itself a bulky, disagreeable yet indispensable travel companion. But after 50 years of dogged service, finally the old-fashioned plug could be heading for a revamp. The astonishingly simple "Folding Plug" design from British student Min-Kyu Choi, just won product design category of the prestigious Brit Insurance Designs Awards.