The appropriately named Bright IDEA hybrid delivery van

If you were a hybrid vehicle manufacturer, and you wanted to lower the world’s CO2 emissions, would you first...

• a) Try to replace all the privately-owned gas vehicles, that mostly just drive to and from workplaces, one vehicle at a time, or...
• b) Replace entire corporate fleets of gas delivery vehicles, that typically spend all day, every day, on the road?

Well, you’re supposed to answer “b”. That’s what Indiana-based Bright Automotive wants to do with their plug-in hybrid delivery van, the IDEA. And now that they’re close to signing a pact with an unnamed major automaker, they’re one step closer to realizing that vision.

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