BMW shows new 1000 supersport BMW S1000RR

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The Superbike World Championship is becoming increasingly popular among motorcycle riders, since here, unlike the MotoGP, they are able to watch and admire their motorcycles in a direct comparison with competitors.

And they can enjoy this thrill all around the world! This year the Superbike World Championship is being held on four continents and in 13 countries.

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For the first time we are demonstrating the innovative power of BMW Motorrad also in the segment of the most dynamic, top-performance onroad motorcycles, since our Supersports motorcycle is an all-BMW development from the ground up and will be built at our plant in Berlin.

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We are expanding our product portfolio also with a view to worldwide growth. Today sales in the 1,000-cc class amount to some 100,000 units worldwide. The vast majority of these motorcycles goes to the USA and Europe. And the four large Japanese manufacturers account for about 85 per cent of the market.

BMW Motorrad is looking at a long-term involvement in this segment. Clearly, that means we must speak the language of the segment and follow the usual market standards. And indeed – we are confident that we will set new benchmarks in this scene, winning over an appropriate market share.

This takes me on to the motorcycle as such.

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