BMW shows new 1000 supersport BMW S1000RR

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To remain competitive we are therefore continuing to enhance our efficiency in Development, Production and Sales, we are intensifying our international Purchasing activities, and we are creating a very attractive, innovative product portfolio.

This takes me on to the highlight I am sure you are all looking forward to.

I stated before that we are actively looking for new options, for profitable growth and for the planned increase in volume. Precisely that is why we have decided, among other things, to take on the competition in the Supersports segment on both the road and the race track. We naturally realise that we are taking on a great challenge. Particularly the Japanese are some 20 years ahead of us in this class and have lots of experience. But even so, the spirit of this competition alone encourages us in our efforts. From the start we wish to be on par with our well-established competitors also in the Supersports segment.

Our development team is highly motivated to achieve our goals. And I can tell you today that the status we have achieved so far is very promising.

We are confident that we will be able to start the Superbike World Championship next year with a convincing all-round package, and that our series motorcycle will be just as convincing. In both terms of both its technology and price, our Supersports will be absolutely competitive.

Dear Motorcycle friends, what motivates us to move into this segment in particular?

First:

The very fascination of this motorcycle with its racing DNA expands and upgrades the brand image of BMW Motorrad by offering an additional, sporting and emotional element winning over new customers for the brand.

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