BMW shows new 1000 supersport BMW S1000RR

With Husqvarna’s very sporting machines, we are able to expand our product range even faster to new groups of purchasers throughout the entire offroad and Supermoto segments than we could with BMW alone.

The highly competitive offroad segment is particularly large in the USA, Southern Europe and Australia. And holding a very good position in all of these markets, Husqvarna is already very strong, offering BMW Motorrad a perfect partner.

We are very happy indeed with our new brand in the motorcycle segment, which is giving the entire Company extra momentum. So we have given ourselves ambitious growth targets right from the start, as of 2008: This year we plan to boost sales by approximately 30 per cent over the previous year, and we are already proceeding all-out to this objective.

To reach this target we initiated and implemented a number of activities right from the start when taking over Husqvarna.

Production output is developing according to plan. And after re-organising our parts business, we have solved our former problems in the supply of spares. At the same time we have launched special programmes and activities for the further improvement of product quality.

We are also very happy with Husqvarna in motorsport, with the season so far developing very positively. We are active in both Enduro and Motocross events and in Supermoto racing. Indeed, the first results of the season in these various disciplines already exceed our expectations.

And we are particularly happy that customer interest in Husqvarna has increased very significantly following the takeover by BMW, particularly in the amateur motorsport segment.

We are moving ahead quickly and strongly not only with Husqvarna. Rather, our own model initiative at BMW Motorrad is also continuing at a fast pace and on a high level. In 2008, we offer our customers the substantially upgraded R 1200 GS and GS Adventure. On 8 March we started sales of the exclusive BMW HP2 Sport, and in the second half of the year the BMW G 450 X Sports Enduro will round off BMW’s model range in a brand-new segment.

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