BMW shows new 1000 supersport BMW S1000RR

We are continuing our powerful initiative not only with our core models. BMW Motorrad has ambitious growth targets: As part of the strategic reorientation of the BMW Group, we have announced that customer deliveries by BMW Motorrad are to increase by approximately 50 per cent by the year 2012 to 150,000 units.

To meet this objective, we are making BMW Motorrad even more sporting and dynamic. This means that we are specifically entering market segments where BMW Motorrad was not represented so far.

We have already taken the initiative in this respect with the HP2 models and the F-Series. Now we are taking on the competition to an increasing extent with brand-new, innovative and sporting products, moving ahead strongly also in international motorcycle racing.

But why are we doing all this?

Because we see a great potential in the Enduro segment, for example, for further growth. In the Tourer and Sports Tourer segments, on the other hand, we are reaching the limits to growth, since in this case we have largely exhausted our market potentials in the meantime. Precisely this is why we plan to address additional new customers we have not been able to win over so far.

So this is why we are expanding our product portfolio to other market segments BMW Motorrad has not served in the past. Two examples are our entry into the Sports Enduro segment and our entry into the Supersport segment.

To make our approach in this area even clearer and more specific, we are pursuing a two-brand strategy, which is precisely why we purchased Husqvarna Motorcycles last year. Together with Husqvarna Motorcycles, we are confident that we will reach our sales target of 150,000 machines a year.

Husqvarna Motorcycles is the second-oldest motorcycle manufacturer still building motorcycles today and is one of the most famous names worldwide in the motorcycle business. Over the years, Husqvarna have won more than 70 World Championships in offroad and Supermoto racing.

...continued