BMW shows new 1000 supersport BMW S1000RR

In my presentation today I will be focusing on two highlights in particular:

First, I would like to give you some background information on our ambitious growth targets.

Second, I will offer you the first status report on our Supersport project.

Allow me to start with some essential aspects of our growth strategy.

This year we again plan to deliver more motorcycles to our customers than in the previous year, continuing the many years of success BMW Motorrad is now able to report.

Considering that motorcycle markets show a rather irregular and inconsistent development, this is and remains a very demanding target.

We are of course focusing in particular on our core models in the Tourer, Sports Tourer, and Enduro markets. Indeed, these models remain indispensable within BMW’s future range of motorcycles.

This applies particularly to our Boxers: The Boxer engine is just as much part of BMW as the white-and-blue logo. For this reason alone, this unique engine concept has a long and great future with BMW Motorrad. A future which, just like the past, will again offer numerous innovations.

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