BMW shows new 1000 supersport BMW S1000RR

Just to add further spice to the recipe, BMW Motorrad General Director Hendrik von Kuenheim let me add that we will be presenting further surprises at the major motorcycle shows in Cologne and Milan later this year at their respective motorcycle shows, Intermot and EICMA.

http://www.eicma.it/moto/EN/ http://www.intermot-cologne.com/

von Kuenheim introduced the new model during a BMW Motorrad Media Briefing in Munich, last night, (April 16, 2008) and his speech is in full below. It is entitled “The Future of BMW Motorrad.” And is in full below.

The Future of BMW Motorrad

Ladies and Gentlemen, Dear Motorcycle Friends,

I also bid you a very warm welcome here today. This is indeed the first time I am addressing you in my new function as the President of BMW Motorrad. Some of you already know me however from my former activities – my last position was the President of BMW Spain.

I joined BMW about 20 years ago and over the years I have gained a great deal of experience in international car and motorcycle sales. Now I am happy to invest this experience in BMW Motorrad, helping to shape the future of BMW’s motorcycle business.

At BMW as well as at Husqvarna Motorcycles, we are working all-out on a whole series of fascinating projects. We are in the middle of a broad-based model initiative. It is essential that this model initiative is turned into a success story over the next few years. It is our objective to expand the motorcycle business significantly and to achieve profitable growth.

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