BMW teams with Sixt for world’s first “premium” car sharing service

With much of the traffic clogging city roads made up of vehicles that carry a single occupant to work, sit idle for the day (usually attracting inflated parking fees) and then return home, driving in urban areas is a headache that just keeps getting worse. While public transport is the answer for many, some still require the flexibility of a car. Recognizing this, BMW is positioning itself as not just an automobile manufacturer but rather a "mobility provider," and has partnered with car rental company Sixt for a car sharing venture called DriveNow that will offer premium BMW models that can be picked up and dropped off wherever the user needs them.

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