Computational creativity and the future of AI

Bluetooth-enabled magnet orders pizza at the push of a button


March 28, 2012

A Dubai-based pizza shop is offering refrigerator magnets to customers that automatically ...

A Dubai-based pizza shop is offering refrigerator magnets to customers that automatically orders their favorite pizza over the Internet when the button on it is pressed

With most major pizza chains equipped with online ordering and smartphone apps, having a pizza delivered is faster and easier than ever before. But that still may not be quick enough if you get a craving for your favorite pizza from your favorite pizzeria. That may be why one Dubai-based pizza shop is making things even easier on its customers by offering Bluetooth-enabled refrigerator magnets that can place an order for delivery at the push of a button.

Red Tomato Pizza is distributing the magnets to their VIP (Very Important Pizza) customers who request one through the shop's website, where they can also select (and change) their default order. The magnet uses Bluetooth to sync to a customer's smartphone, which issues the order over the Internet once the button is pressed. A confirmation then shows up on the phone to verify the order was receive, and minutes later a delicious pizza arrives at the customer's door. The only way the process could be any simpler is if the magnet detected hunger as well.

A Bluetooth-enabled magnet certainly streamlines the ordering process, though it might be wise to hide it from view, unless you don't mind pizza appearing at your door every time some nosy houseguest pushes the button to see what it does. It'll be interesting to see other delivery places take on the same idea (though Domino's does offer a similar default ordering by SMS), if only to replace the stack of takeout menus that occupy most people's kitchens with what's almost a personal vending machine on their refrigerator doors.

Source: Red Tomato Pizza via Mashable

About the Author
Jonathan Fincher Jonathan grew up in Norway, China, and Trinidad before graduating film school and becoming an online writer covering green technology, history and design, as well as contributing to video game news sites like Filefront and 1Up. He currently resides in Texas, where his passions include video games, comics, and boring people who don't want to talk about either of those things.   All articles by Jonathan Fincher

Okay, now this IS clever. It's Dubai, of course, and who n Dubia eats pizza anyway, but it's clever. Should have it in NY City

Tom Phoghat Sobieski
28th March, 2012 @ 05:28 am PDT

Food Porn + Instant Gratification + No Effort = Obesity and Premature Death.

Mr Stiffy
28th March, 2012 @ 05:44 pm PDT

I'm a ga-ga 75yr old retiree who pays a substantial amount monthly to maintain a medic-alarm; its a simple button that alerts ambulance staff that I have an emergency. Is this new system capable of doing that task? I don't mean I'd want the medics to bring a pizza!

Gordon McShean
29th March, 2012 @ 04:02 pm PDT

re; Mr Stiffy

Saving a few minutes of hassle on the phone or computer is not going to cause anyone to gain any weight. I would keep it in my desk so I could have pizza delivered in time for my lunch break with just a push of the button.

30th March, 2012 @ 08:29 am PDT

i agree with slowburn nice for lunch break you can probably d.i.y. one and set it to order your favorite pizza from the pizza shop you like most

9th April, 2012 @ 09:46 am PDT

Go to to get the pizza magnet implemented in your restaurant.

20th April, 2012 @ 10:58 pm PDT

@Gordon McShean, your idea is grand but the big cost is actually in having someone at the other end to answer your request for help (24/7). The equipment isn't that expensive to make.

5th July, 2012 @ 12:02 am PDT
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