Bloom.fm launches mobile-first music service, 16 million tracks on day one
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Bvdub's Don't Say You Know being downloaded to the "borrowed" collection
Bloom.fm's Radio view
Genres are navigated by flower menus, designed in homage to the iPod click wheel
Selecting a genre presents a new flower menu of sub-genres
Bloom.fm's Library view
Separate flower menus allow users to surf related artists
Launched today in the UK, music service Bloom.fm takes a different approach to on-demand and radio
Article Summary
Though there may be no shortage of free and subscription-based music services, London-based startup Bloom.fm is counting on there being room for one more. It has a trick up its sleeve: a mobile-first approach to market. Not beholden to translating desktop functionality and UI features to the smartphone, Bloom.fm has delivered a distinct take on the mobile music experience. Out today for iOS in the UK, Gizmag takes the first look at the app, and talks to the team hoping to take on the big guns.
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