GPS watches already come in all shapes and sizes (at least if you consider "heavy, square brick" and "massive discus" all shapes and sizes). Now they have a gender. The new Bia sports watch claims to be the first GPS sports watch designed for women, by women. In addition to bringing a little estrogen to a testosterone-dominated market, the watch adds a slim form factor, a separate GPS-GSM unit and a smart set of features.
Read the full article: Bia sports watch made specifically for women adds à la carte GPS