Bia sports watch made specifically for women adds à la carte GPS
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A multi-sport watch
It may look long, but it's significantly smaller than some competitors
You can personalize the watch with your choice of bands
Bia comes in a variety of colors and band styles
The GPS Go Stick connects wirelessly and adds more tracking functions
Bia is water-resistant to 100 meters (330 feet)
Though it's marketed toward women, men can benefit from Bia's design, too
Article Summary
GPS watches already come in all shapes and sizes (at least if you consider "heavy, square brick" and "massive discus" all shapes and sizes). Now they have a gender. The new Bia sports watch claims to be the first GPS sports watch designed for women, by women. In addition to bringing a little estrogen to a testosterone-dominated market, the watch adds a slim form factor, a separate GPS-GSM unit and a smart set of features.
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