Beyond Meat puts real flavor into plant-based protein

A new brand of plant-based protein food that promises to look, feel, taste and act like chicken meat has hit the stores in the US with a promise to offer a tasty alternative to animal-based food. Beyond Meat is the brainchild of Ethan Brown, an entrepreneur who was brought up on a dairy farm in Maryland USA, whose first-hand experience with animal agriculture led him to adopt a vegan lifestyle. Frustrated with the options available, he decided to search for a better plant-based, processed vegan option to replace meat.

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