Oscar-nominees online share-of-voice reflects bookies odds

With the Academy Awards just days away, movie fans online are increasingly discussing the ten nominees for best picture along with the five actors and five actresses nominated in a lead role, according to Nielsen Research. Nielsen spiders, records and monitors most open-to-web blogs, forums, groups and a whole range of social media to see which subjects command share-of-voice and makes this massive database available to companies as part of its suite of research offerings – interestingly, though the betting odds available from bookmakers doesn’t quite mirror the share-of-voice, there’s clearly a high correlation.

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