Avatar sets two Blu-ray records: most illegal downloads, most bought discs

It smashed Box Office records worldwide to become the highest grossing film in history, now James Cameron's Avatar is setting new benchmarks in the Blu-ray market. Around 1.5 million Blu-ray discs were snapped-up on the first day of release in the U.S. - more than previous record holder The Dark Knight - and that's just the 2D version, without special features. The Blu-ray release also triggered an avalanche of illegal downloads, with the sci-fi epic now well on its way to becoming the most pirated Blu-ray film ever.

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