Auto Skins is a product that has been on the Australian market for several years. Developed by the aptly named promotional company Decently Exposed, the AutoSkin is a digitally coloured skin for automobiles. You can have high resolution artwork emblazoned on the skin which is then bonded to the car and indestinguishable from normal paint other than by its photographic reproduction. The AutoSkin has the double advantage of forming a protective coating which can be stripped off to reveal the original, as-new unblemished duco the car came with. Over 2500 cars have been reskinned to date with corporate branders the logical first-movers, but an increasing number of innovative marketers and consumers keen to individualise their most public personal expression. The skins sells for between US$1500 and US$3000 depending on the amount of real estate needed to be covered and the complexity of the design. They’ll work from your artwork and when you start making more than one, the price drops quickly. For US$3000, a luxury-sized car can be completely reskinned with digital imagery of your choice – that price includes the creative design, manufacture and fitting of the skin to create a new vehicle with a completely different look.
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