Aston Martin partners with Factor Bikes on "world's most technologically advanced road bicycle"
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The One-77 now claims to be a technology leader among both cars and bikes
Factor Bikes technology with Aston Martin branding
The computer display blends into the headset
A high-tech computer system underpins the claim of "most technologically advanced road bicycle"
Article Summary
The Aston Martin One-77 is the sports car maker's most advanced, expensive model ever. In fact, at times it's been the most expensive new car in the world. While the car itself has sold out, Aston Martin has teamed up with bicycle manufacturer Factor Bikes to offer buyers a two-wheeled version. Not just any bike would be fit to carry the name, and the parties call the One-77 "the world's most technologically advanced road bicycle ever."
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