Aston Martin to revive Lagonda Marque

September 03, 2008: Aston Martin CEO Dr Ulrich Bez has confirmed his intention to revive the Lagonda marque. The Lagonda name is one of the British automotive greats of the pre-WW2 period, founded in 1906 (by American Wilbur Gunn who named the company after a river near his home in Springfield, Ohio). The company was integrated into Aston Martin in 1947. Aston Martin will use the name to develop cars of “a different character than a sportscar, and therefore offer a perfect synergy” with the existing range. Lagonda will use a new and unique design language using “elements of DNA from the past” but the new marque will be “very future orientated” and offer “exclusive, luxurious and truly versatile products with high quality and usability.” The first concept will be shown during the marque’s 100th anniversary year (2009) and will be brought to market as early as 2012.

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