Apple unveils new slimmed down, streaming-focused Apple TV

The “one more thing” at Apple’s September 1 event was an updated Apple TV. Apple has certainly cranked up the ol’ shrink ray for a form factor that is 80 percent smaller than the previous generation. The rumored addition of apps didn’t eventuate nor did the rebranding to “iTV” but, as predicted, the update sees the device sporting an A4 chip and it will only be able to handle a maximum resolution of 720p. Because the new Apple TV does away with local storage altogether in favor of cloud-based storage and streaming of content, Apple says the choice of 720p was more a balance between quality and bandwidth than any rumored difficulties the A4 chip may have with Full HD content.

« Back to Apple unveils new slimmed down, streaming-focused Apple TV