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Apple iWatch to reportedly release in 2013


March 4, 2013

Unlike our render, the device could feature a flexible glass display that automatically snaps to the proper wrist size (wrist image: Shutterstock)

Unlike our render, the device could feature a flexible glass display that automatically snaps to the proper wrist size (wrist image: Shutterstock)

With Wall Street souring on Apple during the last few months – and with no big product updates expected in the next few months – the company could use some buzz. In what could be a controlled leak, two outlets are adding fuel to the flame of iWatch rumors. They report that Apple plans to release the device later in 2013.

First was Bloomberg, with a report that the device could be more profitable than an (also rumored) Apple TV set, adding that the smartwatch could release in 2013. Then The Verge chimed in, saying its sources also point to a planned iWatch release later this year.

The second source added that the wearable gizmo would run a full version of iOS (as opposed to the modified version that runs on the iPod nano), and that it’s a pet project of Apple Senior VP of Industrial Design Jony Ive. Several years ago, he reportedly bought boxes of Nike sportswatches for his team to study.

One of the sources, however, suggests that Apple still has some work to do. Battery life reportedly isn’t where the company wants it to be, falling several days short of Apple’s goal of 4-5 days.

"Look! We're still innovating!"

Though it may not matter a great deal who leaked the information (provided it’s legit), this reeks of an Apple controlled leak. One of investors’ recent gripes about the company is its perceived decline in innovation under Tim Cook. With no iTV in sight – and the company’s stock price sinking – perhaps these leaks are Apple’s way of saying “Hey, look! We’re still innovating!”.

If that is the story behind these "anonymous" leaks, it’s an understandable strategy ... though perhaps a bit desperate.


The device is expected to extend iPhone functionality, displaying notifications, allowing for video chat and Siri input, while doubling as a pedometer and fitness tracker. We speculated that Apple could also use it to enable 3D gesture control for Macs, iPads, and Apple TV.

With the rumored iWatch – along with Pebble, I'm Watch, and Google Glass – wearable tech appears to be looming on the horizon. Whether any of them will have an iPhone/iPad-like impact on market and culture remains to be seen.

Sources: Bloomberg, The Verge

About the Author
Will Shanklin Will Shanklin is Gizmag's Mobile Tech Editor, and has been part of the team since 2012. Before finding a home at Gizmag, he had stints at a number of other sites, including Android Central, Geek and the Huffington Post. Will has a Master's degree from U.C. Irvine and a Bachelor's from West Virginia University. He currently lives in New Mexico with his wife, Jessica. All articles by Will Shanklin

That image is just an artists impression, I have seen it before.

A watch that requires daily charging, even "4 to 5 days", is not my idea of usefull.

I am sure Apple fans will snap it up though.


Okay... an iWatch is entering an entirely different territory than a cell phone. Personally I do enjoy wearing watches (I have a modest collection) but this sleek square appearance doesn't work for me, not at all. The band looks wide and tight and synthetic, so I can predict skin irritation underneath that - particularly if I perspire. The display looks like it might be fragile because it is so thin. Watches get grubby fast because they get grimy, sweaty, you might get lotion on them, and this one needs a charging port and I predict that port is going to become foul pretty quick. If they had a rugged "g-shock" version that I can choose a band for, and wireless charging, and a sealed case that I could drop into an ultrasonic cleaning machine, and maybe a cool feature like changing modes via a crown (like Citizen) then that's what would interest me.


It would be a brilliant step for Apple after implementing Seri with the iPhone. What seems to have escaped the attention of so many "smart" people is that Seri is based on the concept that the end user only needs an input device and a way to receive computer output and with a wireless Web the "computer" is a remote server. This is a 1970's approach to computer use that has been updated with current technology.

If I want to know where the nearest gas station is with the lowest price on gas all I need is a device with a microphone, 4G wireless connectivity, GPS, and a display. This would no more be a "watch" than the iPhone is a "phone". Surprising that most people still do not "get it".

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