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Curious timing? Apple announces 50 billion app downloads hours after Google's I/O keynote

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May 15, 2013

Not content to let Google enjoy the spotlight, Apple today announced its 50-billionth app ...

Not content to let Google enjoy the spotlight, Apple today announced its 50-billionth app download

Apple isn’t Google’s biggest fan. Steve Jobs believed that Android was a stolen product, and Apple’s lawsuits against Samsung (and others) are an expression of that feeling of being wronged. So it shouldn’t be too big of a surprise that Apple chose today – the kickoff of Google I/O – to announce a major milestone. We’re talking 50 billion downloads of App Store apps.

No matter the motives for Apple’s timing, that’s quite an accomplishment. As reported by The Next Web, the last we heard from Apple on this front was in January. Then the mark was 40 billion downloads. Ten billion downloads in four months? Not too shabby.

Apple likes to celebrate these occasions by holding contests. So, it’s dishing out a US$10,000 gift card to the customer who snagged the 50 billionth app. A few runners-up get $500 cards ... mere drops in the ocean of Apple’s war chest.

Apple vs. Google ... again

Just a few hours before Apple’s announcement, Google touted that Android had hit 900 million device activations and 48 billion app downloads. It’s hard to call 2,000,000,000 of anything a minor difference, but that’s a relatively small gap. The App Store was around for a while before Google Play (formerly the Android Market) arrived, and Android has a larger global market share. So it’s a reasonable assumption that Android will pass iOS in this department before long.

Companies will joust, boast, puff their chests out, and try to one-up each other. This is a prime example of that. But for customers, it really just tells us that both platforms – and mobile devices in general – are thriving. Unless you’ve been living in a cave for the last three years, there’s nothing surprising about that.

Source: Apple via The Next Web

About the Author
Will Shanklin Will Shanklin is Gizmag's Mobile Tech Editor, and has been part of the team since 2012. Will has a Master's degree from U.C. Irvine and a Bachelor's from West Virginia University. He currently lives in New Mexico with his wife, Jessica.
  All articles by Will Shanklin
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2 Comments

I think the competition is good for better products and better service.

BigGoofyGuy
15th May, 2013 @ 03:30 pm PDT

"So it shouldn’t be too big of a surprise that Apple chose today – the kickoff of Google I/O – to announce a major milestone. We’re talking 50 billion downloads of App Store apps."

This is not only unnecessarily snarky, but downright illogical. Surely you understand that Apple did not 'choose' for the 50 billion mark to be reached today? And that they no doubt planned this event months ago and could not possibly predict the day it would fall on? And that, in fact, this entire 'story' is a non-story?

Ben Langton
15th May, 2013 @ 08:00 pm PDT
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