Amazon launching Amazon Coins currency for use on Kindle Fire

Amazon sells its line of Kindle Fire tablets (roughly) at cost, betting that each owner will buy enough books, music, movies, and apps to make a tidy profit. With digital spending playing such a huge role for the online retailer, Amazon wants to make it as easy as possible for you to throw down for that new Angry Birds game. Jeff Bezos and company have a new approach to driving the post-purchase Kindle Fire economy: virtual coins.

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