CEO Jeff Bezos would love to shake up the smartphone market
Amazon's rumored smartphone could potentially borrow elements from the Kindle Fire's interface
The smartphone market can be cruel. With Apple and Samsung making most of the profits, even established players like HTC, Motorola, and LG have struggled. Newcomers may face even longer odds. According to industry sources, though, Amazon is ready to take its chances with a budget-friendly Kindle phone.
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