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Air - new beverage billed as "water with alcohol"

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July 27, 2012

Air has launched in various cities around the US West Coast

Air has launched in various cities around the US West Coast

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Many people enjoy having a few drinks after work or on the weekend. Only a subset of them actually enjoy the taste of whatever cocktail or malt beverage they're sipping on. Others would prefer to get the buzz and inhibition release without actually choking down liquor or beer. Whether it's that earthy pine-tree-in-a-bottle flavor of gin or the harsh burn of cheap whiskey, alcohol can be downright painful. Air, "the first water with alcohol," provides an alternative with a light flavor profile purported to be closer to club soda than beer or spirits.

Air advertises itself as "Water + Air. Carbonated." The taste is supposedly as simple as the tagline; the malt beverage combines water, alcohol and natural fruit flavors for a taste that's barely there. It claims to use all natural ingredients. While we haven't given it the proverbial swig, the description has us thinking of lightly fruit-flavored club soda spiked with alcohol.

Air, which is a product of US-based Alco-Water Beverage Co, comes in Berry, Citrus and Club flavors. It's packaged in 12-ounce (355-ml) cans, each of which contains 95 calories (or 143 calories for the Club flavor). Its four percent alcohol content is comparable to a lighter beer.

Air comes in Citrus, Berry and Club flavors

Air distribution is currently limited to a handful of states on the West Coast of the US. A recent tweet indicates the company also plans to come to the eastern states. It's sold in such stores as Whole Foods and Albertsons. The minds behind the young drink have been hosting launch parties in major cities like LA, Las Vegas and Portland throughout the summer.

So is Air really the Holy Grail for drinkers (i.e. all the fun of alcohol without any of the strong, acquired taste)? We're guessing it's more like the latest Zima or Smirnoff Ice - a fruity malt beverage that only the ladies can get away with drinking - but we'll have to taste it to know for sure ... maybe once they get around to filling liquor store coolers in our neck of the woods.

If you don't even want to be bothered with drinking, you might want to try out WAHH Quantum Sensations - they're like alcoholized breath spritzers, said to bring on "a brief moment of light-headedness and distraction."

In any case, you gotta' love the JetLev in the Air promotional video ...

Source: Drink Air via PSFK

About the Author
C.C. Weiss Upon graduating college with a poli sci degree, Chris toiled in the political world for several years. Realizing he was better off making cynical comments from afar than actually getting involved in all that mess, he turned away from matters of government and news to cover the things that really matter: outdoor recreation, cool cars, technology, wild gadgets and all forms of other toys. He's happily following the wisdom of his father who told him that if you find something you love to do, it won't really be work.   All articles by C.C. Weiss
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9 Comments

Not the 1st: www.vawter.co.za

Bradley Moore
28th July, 2012 @ 12:34 am PDT

'Only a subset of them actually enjoy the taste of whatever cocktail or malt beverage they're sipping on'. I don't believe that at all.

James Rensch
28th July, 2012 @ 03:18 pm PDT

Just tell people that it takes a real man to order a girly drink.

A good Long Island Iced Tea doesn't taste like it will knock you on your ass but it will.

Slowburn
29th July, 2012 @ 06:15 pm PDT

"Only a subset of them actually enjoy the taste of whatever cocktail or malt beverage they're sipping on."

Never heard such a FALSE statement - nothing (and I mean nothing) beats the taste of a cool beer on a hot sunny day.

The people who don't enjoy the taste are usually underage, and hence this product seems perfect for underage drinkers, especially the kind who just want to be seen with the latest new 'cool' styled product. Ipod alcohol in a can....

JPAR
30th July, 2012 @ 01:26 am PDT

This is just another "alco-pop", designed to get kids drunk.

absolutely disgusting!

nutcase
30th July, 2012 @ 06:04 am PDT

Dang, Scotch on the rocks or a Scotch and water sounds nicer to me ....

Mark Eastaugh
30th July, 2012 @ 07:10 am PDT

In my day we called it Annie Green Springs Apple or Strawberry Hill.

I like mine whiskey straight up.

jerryd
30th July, 2012 @ 09:43 am PDT

The new date rape beverage. No babe it's just water(a ha! now you got her) hmm.....

Gargamoth
10th August, 2012 @ 08:03 pm PDT

Having had AIR (I live in Vegas) I can say it is not a ZIMA or similar drink. It literally tastes like refreshing carbonated water with a slight citrus. It is unlike anything I have had and leaves no alcohol taste in your mouth. It is great to the taste in my opinion. . And this is from a scotch and LI Ice Tea person. Personally I have found AIR to be a great refreshing original drink with no match,

Nat Readerland
15th October, 2012 @ 06:05 pm PDT
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