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ADZero bamboo smartphone rejected by Kickstarter

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December 4, 2012

Denied: ADzero's bamboo smartphone has been rejected by Kickstarter

Denied: ADzero's bamboo smartphone has been rejected by Kickstarter

In a somewhat surprising development in the ADzero bamboo smartphone's journey to market, its application to launch a crowdfunding campaign at Kickstarter has been rejected by the website.

Gizmag has watched the progress of ADzero closely, and so it seems logical to report significant steps in its development, even if they're steps backwards.

In a message sent to ADzero, seen by Gizmag, Kickstarter said the following:

"Thanks for taking the time to share you project with us, but this project is not a good fit for Kickstarter."

"Product Design is a category with unique challenges and not all projects fall within our focus. We know building a project and submitting it for review is a lot of work, and we're sorry to have bad news to report."

Having questioned the decision, ADzero received a follow-up message, which ADzero has published, in which Kickstarter said the following:

"We took another look at the project after your message and, although we appreciate the hard work you've put into this project, it is unfortunately not the best fit for Kickstarter. This isn't a judgment on the quality of the project, but a reflection of our focus."

Though smartphones are a far cry from 3D printers, it is a field of technology awash with patent disputes, and so one wonders whether 3D Systems' recent naming of Kickstarter in a patent lawsuit against Formlabs has any bearing on the decision.

Unfortunately this is a major upset to ADzero, which, having confirmed a final specification for its bamboo mobile phone, had settled on Kickstarter as its first route to market for the Android device.

ADzero has formulated a new plan which will see a China-based operations team to move forward with production of the phone, while a UK-based team will form a design consultancy called K&F Design Studio. However, the fate of the ADzero phone itself is not yet certain.

This won't be the first time Kickstarter has knocked back products of course, and it's essential not to read too much into a one-off case. But it's at least eye-opening that it would reject a product design as apparently well advanced as the ADzero. It's a product that has generated significant media interest: a factor one would think would weigh in its favor.

ADzero says it respects Kickstarter's decision, but one hopes Kickstarter will clarify its reasons for the rejection, if only to better inform other designers' business plans. That product design poses "unique challenges," isn't really news to people that have developed an idea so far as ADzero has with its bamboo smartphone.

December 5 update: Kickstarter declined to comment on the matter.

Source: ADzero

About the Author
James Holloway James lives in East London where he punctuates endless tea drinking with freelance writing and meteorological angst. Unlocking Every Extend Extra Extreme’s “Master of Extreme” achievement was the fourth proudest moment of his life.   All articles by James Holloway
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8 Comments

interesting.

I too had been given very vague answers from Kickstarter when asking specific questions. So apparently that aspect of their response is nothing new.

The question I had asked involved collecting sales tax from in-state customers, asking whether or not amazon payments charges it, or whether or not Kickstarter offers a way to charge it through the different pledges.

To which I was given a response:

"We are not tax professionals"

lame.

Milton
4th December, 2012 @ 04:02 pm PST

The travesty is that if it were made and marketed for the iPhone, Kickstarter would have fallen all over itself to have it aboard. And I'm not the only one who has noticed Kickstarter's Apple bias. Just do an "iPhone" search (or anything related to Apple products) and the results will yield a bounty of rubbish made for Apple products.

Fahrenheit 451
4th December, 2012 @ 04:26 pm PST

given the specifications are top notch, I will buy it.

Dawar Saify
5th December, 2012 @ 02:17 am PST

I agree the aggravating part is Kickstarter won’t really explain why "it's not a good fit". A friend of mine received the same rejection letter, as did I when presenting my CrystalCore TiltDock. My TiltDock is for Apple products and of course they have had several docks previously on Kickstarter so the TiltDock was a great fit, yet the boilerplate rejection letter said it wasn’t. I've gone on to make the investment myself and will launch at the CES show next month, but would have been nice to have the financial "kickstart" last summer when I needed it!

AppleCoreGear
5th December, 2012 @ 03:01 am PST

I wonder what percentage of Kickstarter funding comes from Gizmag readers (I know, for example, 100% of mine have so far...)?

Maybe Gizmag should ask them the reasons?

christopher
5th December, 2012 @ 03:04 am PST

I'm having a hard time with this, Kickstarter shouldn't be held liable for any projects they allow to be a part of crowd funding...on the other hand, they shouldn't restrict projects according to some rule book they refuse to define for all.

They don't have a connection to the products funded, they give (or sell) the opportunity to fund projects...regardless of what that project is or who designed it...within reason of course, it would be stupid to fund a rip off project, or one that causes harm to others, i don't really like the idea of not giving equal opportunities to all...

Even failed funding is an important event, it gives an idea of your project's viability before investing too much in it's production...let them all try and win or fail on their own merits.

John Hemingway Parkes
5th December, 2012 @ 10:03 am PST

who cares. why not just use one of the many other croudfunding sites? Indiegogo, for example, is great.

Dahled Jeffries
6th December, 2012 @ 05:10 pm PST

@Dahled

"just use one of the many other croudfunding sites" Indiegogo, for example, is great"

May not be true yet, case in point;

The Nifty MiniDrive on Indiegogo (first) fail to reach their goal of $20,000

raising only $3,836

http://www.indiegogo.com/The-Nifty-MiniDrive-More-Space-Pretty-Package/x/1665109

The Nifty MiniDrive on Kickstarter past their goal of $11,000

raising $384,319

http://www.kickstarter.com/projects/1342319572/the-nifty-minidrive/posts/360838?ref=email&show_token=0ec6566b506e2b94

Indiegogo I love because they are open to the world, anyone can set up a project, but pulling the number…

I too got the same KS rejection note under the Design cat. and now we are on Indie dying a slow death:

http://www.indiegogo.com/Camelot-and-Golf/emal/1665109

Prelogic
7th December, 2012 @ 12:52 pm PST
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