Advanced Denim process makes blue jeans “greener”

Denim jeans have become a mainstay of wardrobes the world over, but with some estimates suggesting that over 2,500 gallons (9,463 l) of water, almost a pound of chemicals and significant amounts of energy are required to produce just one pair of jeans, their success has a significant impact on the environment. Now a new process developed by Swiss chemical company Clariant promises to turn blue (and other colored) jeans a shade of green.

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