The adidas intelligent football

December 14, 2007 adidas and Cairos Technologies have unveiled a new Goal Line Technology and the adidas intelligent football at the FIFA Club World Cup in Japan which finishes this weekend. The official match ball of the tournament, adidas Teamgeist II, features a new technology designed to assist the referee’s decision in determining when and if the ball has crossed the goal line, making it the most accurate football ever produced. Our money is on the full blown Cairos system eventually being adopted at the elite level, partly because it would further human understanding of human physiology and the tactics of the complex game of soccer, but mainly because the eye candy information graphics that can be generated from the goldmine of data will benefit television in its quest to add uniqueness to sports coverage.

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