620 bhp Eterniti Hemera super-SUV production engineering prototype in Beijing
Boutique luxury carmaker Eterniti Motors is a London-based manufacturer of prestige performance automobiles. The company's first offering is named the Eterniti Artemis - a remanufactured Porsche Cayenne that will compete against the new SUVs from Bentley, Lamborghini and Maserati in the luxury SUV segment.
The engineering prototype went on display today at the Auto China 2012 international motor show in Beijing.
The vehicles on display are in-use prototypes so while they do not offer the same finish quality as the production Artemis will, they closely reflect the interior and exterior styling.
The Artemis will enter production in the next few months, beating Bentley, Lamborghini and Maserati’s luxury SUV offerings to market. Orders can be taken now through Eterniti’s sales operations in Europe (London) and Asia-Pacific (Hong Kong and Taipei), for deliveries starting in autumn 2012.
The pricing on the Artemis is difficult to pin down because everything about the vehicle is bespoke or close. Vehicles with a similar specification to the Beijing show car will sell for around £210,000 plus local taxes.
For the Chinese market, Eterniti will offer a fully bespoke service for total personalization of the vehicle.
About the Author
Mike grew up thinking he would become a mathematician, accidentally started motorcycle racing, got a job writing road tests for a motorcycle magazine while at university, and became a writer. As a travelling photojournalist during his early career, his work was published in a dozen languages across 20+ countries. He went on to edit or manage over 50 print publications, with target audiences ranging from pensioners to plumbers, many different sports, many car and motorcycle magazines, with many more in the fields of communication - narrow subject magazines on topics such as advertising, marketing, visual communications, design, presentation and direct marketing. Then came the internet and Mike managed internet projects for Australia's largest multimedia company, Telstra.com.au (Australia's largest Telco), Seek.com.au (Australia's largest employment site), top100.com.au, hitwise.com, and a dozen other internet start-ups before founding Gizmag in 2002. Now he writes and thinks.
All articles by Mike Hanlon
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