Xerox scientist Rob Rolleston looks over a finished document as Xerox's new 3D Document visualization software displays the document on the screen in the background. (Photo by John Griebsch)
The technology, developed at Xerox Research Center Webster in New York, is designed to deliver "no surprises" printing by allowing users to see what their publications will look like before they hit the print button. (Photo by John Griebsch)
September 5, 2008 Xerox has been responsible for some of the most important innovations of our time and graphic artists the world over will almost certainly count this one as equal to any that have come before. Preparing detailed brochures and flyers with special folds can be an incredibly exacting, time-consuming and costly process. The company’s latest is a new technology that uses 3-D software to view the entire layout of a piece before it goes to print. Aimed at eliminating one of the most costly bottlenecks in printing, the new technology will speed document preparation and approval – a process that costs six dollars for every one dollar spent on the print job itself, according to InfoTrends. With Xerox’s 3-D visualization software, users can see what prints will look like – texture, gloss, folds, binding and all – before any ink or toner is put to paper.
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