Ford begins taking orders for 2012 Focus Electric


November 3, 2011

Customers can now reserve their 2012 Ford Focus Electric through Ford's website

Customers can now reserve their 2012 Ford Focus Electric through Ford's website

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Ford has started taking reservations for its 2012 Focus Electric ahead of initial deliveries to dealers in California, New York and New Jersey. The vehicle is Ford's first all-electric passenger car and the first of five all-electric vehicles the company has planned for the next three years. With a 23 kWh lithium-ion battery pack powering a 130 kW (174 hp) permanent-magnet electric motor producing 181 lb-ft of torque (245 N-m), the Focus Electric boasts a range of up to 100 miles (161 km) on a single charge and a top speed of 84 mph (135 km/h).

The Focus Electric comes with an 8-inch touchscreen, two cluster-mounted, driver-configurable 4.2-inch color LCD displays, 17-inch aluminum wheels, ambient lighting, HID headlights, rear camera with rear parking sensor, push-button start, MyKey voice-activated navigation system, particulate air filter, hands-free SYNC Bluetooth phone connectivity with traffic, direction and information services, electronic traction control, Sony nine speaker sound system, SITIUS satellite radio and HD radio as standard.

There's also a MyFord mobile app that lets the owner remotely monitor and schedule the vehicle's battery charging to take advantage of off-peak electricity rates. The app also provides users with the location of the nearest charging station and the best route to get there. Meanwhile, the inclusion of MyKey technology allows custom settings for different drivers. For example, parents can restrict the vehicle's top speed or maximum stereo volume for teenage drivers.

In fact, the only options that will add to the price of the vehicle are a Blue Candy (add US$395) or White Platinum ($495) paint job and replacing the standard cloth seats with leather ($995).

Along with the Focus Electric's green credentials, which include construction using recyclable and renewable materials, Ford is also touting the vehicle as the most maintenance-free Ford ever. Being 100 percent electric and sporting a single speed transmission, the Focus Electric has less moving mechanical parts than an ICE-powered vehicle or hybrid, and eliminates more than two dozen components that require regular servicing over the life of a vehicle, including air filters, alternator, fuel injectors, fuel filter, spark plugs, transmission filter and water pump, just to name a few.

To help extend battery life and maximize driving range the vehicle boasts an active cooling and heating thermal management system to regulate the temperature of the battery system. On hot days, chilled water absorbs heat from the batteries, dispersing it through a radiator before pumping it through the chiller again, while on cold days, heated water warms the batteries to gradually bring them to the ideal operating temperature.

Using a 240-volt outlet the Focus Electric's batteries will take just over three hours to recharge, which Ford claims is about half the charging time of the 2012 Nissan LEAF. Ford also includes a 120-volt convenience cord for charging from a standard 120-volt outlet, which extends the recharge time to around 18 to 20 hours. For drivers looking to go the extra green mile, Ford has also partnered with solar technology company SunPower to offer Focus Electric buyers a discounted rooftop solar system at a base price of under US$10,000.

Ford is now taking orders for the 2012 Focus Electric online with a limited number of vehicles headed first to California (Los Angeles, San Francisco, San Diego) and the New York/New Jersey regions. Availability will be extended to Atlanta, Austin, Houston, Boston, Chicago, Denver, Detroit, Orlando, Phoenix, Tucson, Portland, Raleigh Durham, Richmond, Seattle, and Washington, D.C. next year as production ramps up. The European launch of the vehicle is slated for late 2012. Prices start at US$39,200 plus $795 for destination charges. The maximum federal tax credit will cut the price by $7,500.

About the Author
Darren Quick Darren's love of technology started in primary school with a Nintendo Game & Watch Donkey Kong (still functioning) and a Commodore VIC 20 computer (not still functioning). In high school he upgraded to a 286 PC, and he's been following Moore's law ever since. This love of technology continued through a number of university courses and crappy jobs until 2008, when his interests found a home at Gizmag. All articles by Darren Quick

$40,000 for THIS ?? Maybe $25,000 but not more...


We definitely live in interesting times.... can\'t wait for all these forthcoming electric vehicles; they\'ve been a long time coming.

Incidentally, I think you\'ll find that 130kW is significantly more than 130bhp. Nearer 170 at a guess. It\'s not a bad looking car either.

Mike Hallett

I would buy one......if we could just get the price down into the 20s. Even with the tax credit, I still can\'t afford it!


More/different information:

I prefer Turbodiesels still. I can fuel the Diesel for a LONG time on the 5-10K additional cost for the electric. I also wonder how long the battery pack is going to cost, and how much to replace it....

James Dugan

130 HP is more like 176 HP, but you were close.


It is unfortunate that Ford chooses to load the electric Focus with all that expensive crap most folks don\'t need. How about a basic electric car? Who needs the fancy wheels, super stereo, back up camera, touch screens and such? Wake up Ford! This is car designed to be driven on very short commuter trips only. You won\'t be driving this on 5 hour trips.

I was waiting to see the price of the focus, so I guess I\'ll go for the Mitsubishi for $21,000. If I wanted to spend $40,000 I could buy a Volt.


It sure is an air-pusher. The front should be re-designed to divide, not push the air. It reminds me a little of the Kia Cube. It should be fine as is below 45mpg but a simple change to the front would probably boost the efficiency by about 7-10%. The idea is that it takes less energy to divide the air than push it.

Adrian Akau

Yes, wouldn\'t it be great to just make an electric car/wagon with practical space? No power absorbing whistles. Just a basic utility rig that art supplies, bags of stuff, headed for the dump, dogs, skies, you name it (lumber,........) All that money, and I like to spend money, but how \'bout something for the new or old dude who just wants to be part of the evolution. Come on FORD, you can do it.

Mick Heltsley

For a long time (don\'t know if it\'s still true), Toyota said it lost money on the Prius. I\'m sure these are expensive cars to produce right now, but you\'d be out of your mind to pay so much for this car. I also agree that I don\'t need a totally pimped out commuter car. Just give me the basics.

Sure makes the Chevy Volt, at a whopping 35 miles per charge, look ridiculous.

Michael Axel

The problem I always see is that $40k is a lot for a car that travel 160km and needs 3 hours to refuel. You\'d need to buy a second car to do the real travelling in. I\'d love to have an electric second car that I would use most of the time to commute to the train station, do the groceries etc... but $40k... no way. Besides I can buy a $5k second hand car that does everything and use the $35k left over to put solar panels on my roof to offset the fuel I use.


i still think that the automotive industry should investigate our innovation(ionic combustion technology). it is being given gratis for those who could find their balls and change/innovate. pls see

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